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It Was Very Predictable




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Comment from MassLive Reporter After We Posted
"Thanks for the feedback. I do want to point out: That post was not a column but rather a news article. The "bump in the road" phrase & all the other information were based on comments from Massport Board Chair Evangelidis and other documents. So, not an opinion by MassLive or me."

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MassLive had a column on American schedule with the quote "It Should Not Have Happened".

Maybe it should not have happened, but it was very predictable and not much of a surprise when the loads were approximately 50% and dropping. We are not being Monday morning quaterbacks either, we have warned about this and the need for marketing on this blog many many times.

We do agree that this could be just a "bump" in the road, only if we learn from this, which brings us to Delta and our post last month Our Thoughts On Delta: Not Good--SORRY!!!' that we feel is very timely. Here is a section from the post:


Look at the lack of success we already have with other legacy carriers flying to their hub:

1) JetBlue to JFK: Although CAT III equipped, one turn per day has doomed this flight. We are the only city flying from the Northeast to JFK hub where JetBlue only has one turn. Loads are around 50%.
2) American to Philadelphia: Although we have two turns, the planes are not CAT III equiped and the pilots are not CAT II certified, which has caused alot of diversions and cancellation. Loads are maybe 50%.

Since this post, American is cutting back from 14 to 4 flights per week for one month in the summer.

Based on this track history, we are bringing in a 3rd legacy carrier with one turn to their hub in Detroit? This flight, between the fact we only have one turn and Detroit, versus Atlanta, will struggle just like American and JetBlue. Actually we think it will do worse.

On the other hand, the real success we have had is JetBlue flying daily, now over 5 years, with not the best times to Fort Lauderdale and Orlando. Imagine if we brought in the Airbus 320 (150 seats) and changed the times with JetBlue??



So do we simply let Delta come in with one turn (again ONE TURN), that offers nothing that American and JetBlue now offers through their hub flights, and fail? Or do we sit with them and try to convince them to fly a direct flight to the Gulf Coast, Puerto Rico or even at least Altanta over Detroit?

If nothing changes, Delta will fail with one flight to Detroit and that should not happen either.



PS Thanks to Harry T and Dewey for sending the link.




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User Comments

Common Sense

commented on 2019-03-21 08:51:42

You guys are overthinking this whole thing. I think your arguments are only logical if you believe that these carriers have any interest in growing at ORH. When you accept the premise that none of these airlines wanted any part of coming here then it all makes sense. As we thought all along, they're only here because they saw it as a way to get favors from Massport at Logan. The only airlines Massport has been able to attract here are the ones they have immense leverage over. If ORH was such an attractive airport to the industry then some of the low-cost carriers would have started service here to the Southern destinations that our citizens have been asking for. These airlines are only interested in doing the bare minimumto put on a good show for Massport. Even then AA has bailed half-way. Forget about different times, larger planes and 2nd turns. That only assumes these airlines give a crap about their Worcester service. Let's just accept that rather than going down kicking and screaming.

Ed Bastian

commented on 2019-03-21 11:00:58

So what the airlines are tossing massport a bone.But they are also testing the market. They are businesses so they aren't setting themselves up for failure. How much money do the spend going into new cities? Ground equipment, employees, computer systems aren't cheap. We should appreciate them coming and work on ways to support them with creative ways to fill the flights we have! Rather than telling them how to run their business like go to ATL instead of DTW! DTW is a smart idea. Overlap the route maps thru JFK PHL MCO FLL. Its overkill already southbound and carib. Now overlay ATL and most of the markets are already covered. Look at connections to the west thru DTW. Delta will own them and give Worcester more destinations. BTW JetBlue is not a legacy carrier.If want point to point to MYR RSW PGD LAS, JetBlue is the logical choice since they're already here. If not then go after the ultra LCCs, Spirit, Allegient, Frontier for example.

Ed Bastian

commented on 2019-03-21 11:00:59

So what the airlines are tossing massport a bone.But they are also testing the market. They are businesses so they aren't setting themselves up for failure. How much money do the spend going into new cities? Ground equipment, employees, computer systems aren't cheap. We should appreciate them coming and work on ways to support them with creative ways to fill the flights we have! Rather than telling them how to run their business like go to ATL instead of DTW! DTW is a smart idea. Overlap the route maps thru JFK PHL MCO FLL. Its overkill already southbound and carib. Now overlay ATL and most of the markets are already covered. Look at connections to the west thru DTW. Delta will own them and give Worcester more destinations. BTW JetBlue is not a legacy carrier.If want point to point to MYR RSW PGD LAS, JetBlue is the logical choice since they're already here. If not then go after the ultra LCCs, Spirit, Allegient, Frontier for example.

Dylan

commented on 2019-03-21 13:17:12

Ed I agree with you for the most part but absolutely not on DTW. The connections available there are limited (almost identical to PHL actually) and there will be no travel between the two cities. With how Philly is bombing you think Detroit is going to do any better? The prices to this point haven't been exactly competitive either. Atlanta is significantly more attractive to the connecting traveler as well as the business traveler. Also, we feel any of those ULCC's would do well here. We will never know for sure though. We do know that American for sure is interested in testing the market and 5 months into service are dumping majority of the flights. Tells you all you need to know about where they stand.





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