We have complained here often about the lack of any marketing campaign for Worcester Airport. Forget about people outside of Worcester, right here in Worcester our own residents have no idea of the services at ORH>
One of the only things we can even consider a marketing campaign are videos on Twitter with the hashtag #WhyIFlyORH. How did the last 3 videos do???
262 views click here to watch
105 views-click here to watch
101 views click here to watch
Yesterday the Worcester Railers flew out of Worcester without the hashtag #WhyIFlyORH.
718 views click here to watch
Obviously this campaign is not working????
We know the Railers did not fly out of ORH (that's another issue). Point is their video flying out of PRO has more hits then our last #WhyIFlyORH videos combined
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commented on 2019-01-06 12:38:16
It’s almost a microcosm of what’s going in the region. Massport buys an airport for absolutely pathetic effort marketing/service wise. Meanwhile Providence and Bradley have billboards up and down 95 and radio ads. 150 views - who exactly are these videos supposed to be shown to? Even if you search for them they are hard to find.
commented on 2019-01-06 15:08:56
Massport's decision to buy ORH and then invest $100 million+ to upgrade its infrastructure could go down as one of the biggest boondoggles in the history of our state. Some of you don't agree with me, but I think it's best to focus on making the airlines we currently have successful rather than bringing more in. There's a certain segment of our population that has been turned off ORH completely (do to past failures and being stuck with worthless tickets). If new airlines and flights end up failing due to low ridership it will be another nail in the coffin for commercial service at ORH. From the figures I've seen, a vibrant airport creates more economic spinoff than a baseball stadium. Our business community has committed millions to lure the Pawsox here, but they don't seem willing to help support marketing efforts for ORH.
commented on 2019-01-06 16:58:06
Agree with you here. They are forcing flights down our throat. What does Detroit have that Philly or JFK doesnt? It’s the same connection market really as Philly unless you want to go to Flint, MI. Get rid of this awful JFK flight for Fort Myers it’s really a no brainer.