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Many People Have No Idea About JFK Flight




This week-end we will be taking our JetBlue flight to New York week-end and staying over one night. Please note we have taken the Florida flight to FLL many times and Orlando once or twice.

Today we were telling one of employees, and best friends, that we will need him to do some over-time, while we are away in NYC. Please note we go to NYC usually once per year and he assumed we were driving to New Haven and taking the train to NYC, like we usually do.

When we mentioned that we were taking JetBlue out of Worcester Airport to JFK, he had no idea that flight had started. He read stories about it and knew it was coming, but actaully asked why there had been no advertisements that it had started. Please note the picture in this column is the first ad we have seen to date that appeared in the Telegram.

Maybe someone should let Massport that nobody reads the Telegram? When we approached the Telegram about do a weekly column on the Telegram, they even laughed saying there was no news at the airport to cover.

More importantly the marketing needs to focus on the destinations that one can reach through these flights not on the flights themselves?? This ad makes it seem like you can only get to Philadelpia or New York, not that both of these destinations are hubs for major airlines (JetBlue & American)








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User Comments

FlyORH

commented on 2018-06-24 12:44:24

This is the only ad I have seen for the JFK flight, which other ones am I missing?? Also I have not seen one ad for the American Flight..... Please tell us about these other ads,,

FlyORH

commented on 2018-06-24 12:44:26

This is the only ad I have seen for the JFK flight, which other ones am I missing?? Also I have not seen one ad for the American Flight..... Please tell us about these other ads,,

Wayne

commented on 2018-06-24 12:37:58

You are making assumptions based on one person who works for you (and who apparently doesn't read his boss's blog). For the record, I subscribe to and read the Worcester Telegram (the physical paper, not online) and I've seen several ads now for the new Worcester to JFK flight. I've also seen ads for the new Philly flight.

DavidZ

commented on 2018-06-24 14:17:22

I also subscribe to the print edition and there have been several half page & full page Ads for JetBlue’s NYC flight and the airport in general.

Common Sense

commented on 2018-06-24 15:32:11

If they’re doing all of this advertising then why are their load factors below average? I know it's early, but. maybe the answer would be that there is not enough of a market (at least to make the flights profitable) for passengers who want to fly from Worcester to hubs and connect to other destinations. I for one would rather pay a little bit more for the convenience of flying nonstop to my destination. I'm not going to sit for 3 hours in the terminal at JFK waiting for a connecting flight. I think if you look back in time you'll see that the only airlines that have been somewhat successful flying from Worcester are the ones that offered direct flights (mainly to Florida).

Wayne

commented on 2018-06-25 18:20:49

Maybe I need to re-phrase. It's not that I have seen several different ads. I've seen that ad (or something similar to it) multiple times. One regarding the JFK flight and one regarding the upcoming Philly flight. Several times for the JFK flight and once or twice for the Philly flight. All in the Worcester Telegram.

FlyORH

commented on 2018-06-25 19:10:57

Dave: Have you seen the Telegram circulation numbers lately? If we are depending on the Telegram as the sole advertising for Worcester Airport, we are in big trouble.





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