We Can Build Upon This Start
Loads are coming in under 50% right now for the first 10 days of service. Although we expected a high number, this is a respectable number that we can build upon. JetBue has provided us great foundation with a good schedule, competitive pricing and their terminal (T5) with connecting to the rest of their route map. Not to mention a great airline!!!
On top of this strong base, we feel tickets will increase steadily every month to the 80-90% load:
1) People will find out about all the destinations that they can fly right from ORH with one stop in NYC (JFK) as service starts.
2) Reverse advertising will come to Worcester ! Visitor bureaus in places like take notice and begin advertising in Central Massachusetts.
3) Since the Embraer 190 is capable to handle the CAT III system, we will see no more diversions or cancellations then any other airport.
4) Low parking rates - Easy check in - No Traffic.
5) There is still alot of time to sell tickets.
Bottom line, once the service starts, the good news will spread despite the lack of any advertising. Our main goal with this service the rest of the year is not to see a larger plane, but to get a mid-day turn. #staytuned
Footnote All the things we say about JetBlue above, none of this can be said about the American roll-out
1) bad schedule
2) bad, actually insane, pricing
3) few destinations
We highly doubt one ticket was sold yesterday when ticket sales began yesterday. Maybe next time we have a party to welcome a new service,we should find out these three things first???