We Did Not Think That Was Possible
Laugh all you want at our Denis Leary and Worcester Airport's "Why We Don't Suck" campaign idea, but check out this ad from the Worcester Telegram this past Wednesday:
"Introducing More Connections", we really do not get it??
We have tried to figure it out all morning!! Consider this, Worcester Airport currently has three legacy carriers flying to 3 hubs:
1) JetBlue to JFK
2) American to Philadelphia
3) Delta will be flying to Detroit
How exactly does this ad inform people about these 3 legacy carriers and the hubs that they fly to?? Then the ad goes on to say Top US Connections are:
1) Los Angelas
2) San Francisco
4) Las Vegas
So the ad is touting these as the top 5 US connections, but we do not fly to any of these???? If anything this ad looks like we have direct flights to the world or are we are sending missiles destroying the world.
If anyone can explan this ad to us, please do!! Maybe the lack of a clear marketing campaign is exactly Why We Do Suck??
HOW HARD IS IT TO PUT A FRIGGIN BILLBOARD ON ROUTE 290.
ONE FACING EAST
ONE FACING WEST
TELL PEOPLE THE WORLD IS OUT THEIR DOORSTEP FROM ORH??
ad space for rent : email@example.com
Post your comment
commented on 2019-05-10 14:16:07
I'm not sure if Massport has their own in-house marketing team or they outsource it. A horrible ad that is confusing and does nothing to promote service to the JFK and PHI hubs. Also, nothing in this ad informs people about the two Florida destinations that JB flies to. A group of freshman marketing majors at one of our colleges could come up with a better campaign. I always thought highly of Massport for the way they run Logan. The security breach (and their response) and this piss-poor marketing shakes my confidence. Ultimately, Mr. Davis is responsible for everything that happens at his airport. Just another reason why he needs to be replaced.
commented on 2019-05-10 15:59:39
Don: Seriously explain the ad to us idiots? You can barely read the names of the 3 airlines? Bill
commented on 2019-05-10 16:40:42
Funny Atlanta is listed as a top market. Assuming it’s true why are we going to Detroit over Atlanta again? This airport is run by idiots. Something is better than nothing I guess if the telegram charges 300k for advertising these days.
commented on 2019-05-10 15:45:49
if you know airlines and their web sites you can figure this out asap. stop complaining
commented on 2019-05-11 07:29:11
Whoever does their ad campaign gets a failing grade in my book. No info or anything at all to remember about these ads. 👎
commented on 2019-05-11 14:59:16
Don Simpson - what percentage of people traveling have an above average understanding of airlines and their infrastructure? You always say we are complaining. What is there not to complain about at the airport right now?