If JetBlue had won the Virgin bidding war with Alaska Air, I think this would have been very good for Boston/Worcester. Not to mention of perfect match of cultures
Sadly it did not work out, but the cost was simply too much:
Check out JetBlue’s response!
Sour Over Failed Bid For Virgin America, JetBlue Gives … https://t.co/S29LxYzyuG via @consumerist pic.twitter.com/QH8FGDpNgL
— JetBlue Top News (@JetBlueTopNews) April 14, 2016
Now that JetBlue had wet their appetite with a purchase and their desire to and based on the importance of the west coast market, watch Hawaiian Airlines. They could be a very good fit for JetBlue.