The City of Worcester needs to follow the lead of other secondary airports located close to larger metropolitan areas.   Rockford Airport, outside of Chicago, initiated commercial service with leisure service with TransMeridian to Orlando-Sanford International Airport.  Once they were able to establish that Rockford Airport could support an airline like TransMeridian (replaced by Allegiant),  other second-tier airlines followed by shuttle service to a major hub.       

The City of Worcester should recruit another leisure carriers to Worcester Regional Airport, learning from their mistakes with Allegiant, to create a critical mass that will attract a business flight.   Here are some of things ORH must do:

Recommendations

1. Rename the airport to Boston-Worcester to approve its appeal as alternative to Boston.  This has worked very well for Baltimore Washington and Orlando Sanford International Airport.
2. Improve access to and from Route 290 including reverse signage.  We need to pick one route as the preffered route versus attempting to direct prospective passengers from every single exit off Route 290.
3. Contact, pursue and invite leisure airline who target secondary cities and provide discount prices to popular leisure destinations (note targeted airlines below).
4. Replace studies with action.   Prospective airlines do their own research before entering a market so why waste monies on consultants when we could utilize these same dollars to help advertise airlines who enter this market?
5. Open lines of communication among involved parties with monthly reports from the Airport Director to the City Council pertaining to the budget and prospective airlines.
6. Explore possibility if naming rights for the terminal or airport itself.
7. Generate positive press for the airport.   Correct misconceptions about not being able to landing in bad weather and highlight the high level of general aviation activity.
8. Explore new revenue sources including but not limited to the available restaurant slot and lands remaining idle in the Airport Industrial Park.
9. Revise and update the official web page.
10. Start a bumper sticker campaign to generate civic pride and support of the airport.  A small oval with the letters ORH?
11. Improve business traveler services specifically FREE WIFI and FREE PARKING!!!
12. Recruited airlines need to offered a package that waives fixed overhead expenses and allocated a portion of the $455,000 Small Community Air Service Development Grant from the FAA to their advertising needs.
13. Invite airport management companies to Worcester and review the possibility of putting together an RFP whereby we lease the entire airport to a private management company.
14. The PILOT program for non-profits is extremely controversial.   We may look into the possibility of asking local non-profits to contribute to a fund that would help attract a daily business flight which would benefit the entire community.
15. Seek help from the State and Federal Government to upgrade landing system from Category 1 to Category 3 which would enable airplanes to land in heavy fog. 

Any questions e-mail Bill.