Worcester should start thinking internationally

In my last column, we wrote about how the City of Worcester should hire Louis Tiant and work with Congressman McGovern and Massport, after JetBlue had failed to get daily flights out of Boston to Havana.   Since that time we have learned that JetBlue has not given up and  has asked the US Department of Transportation to reconsider its decision to deny Boston, and all of New England, a direct commercial flight to Havana.     Instead of the daily flights in their initial applications, however, they are asking for at least one weekly flight.

Why not Worcester to Havana, instead of Boston???    Retain El Tiante and have him work with the Congressman McGovern  and Massport to get this one flight to Cuba for JetBlue out of Worcester.   This actually makes even more sense in light of JetBlue’s 2nd quarter earning conference call and this from JetBlue CEO, Robin Hayes:

We are thrilled to announce our intention to further expand our successful Mint experience by amending our Airbus purchase agreement adding 30, A321 incremental aircraft, which is scheduled to deliver between 2017 and 2023. We anticipate the first 15, which are A321ceos will be configured in Mint. The remaining 15 A321neos can be configured in Mint or in high density.  Starting in 2019, we will have the option to convert any A321neos to the Longer Range or LR version.

 This enhanced airplane type could will be a game changer for us and provide us the ability to start JetBlue flights to Europe from other East Coast focused cities, should we chose to do so.

 

Did you hear that??   JetBlue flight to Europe from the East Coast!!  Ok, we are not a focus city but maybe if we were to establish a Worcester to Havana as a successful flight then JetBlue may consider Worcester for Europe flights?

We need to stop feeling that ORH can not compete for a flight like Havana and start selling the benefits of our airport:

  • No traffic
  • No tunnel
  • Short check in lines
  • Short TSA lines
  • $42 per week parking rates

If you had two families that lived in Newton, Mass and one left for Logan and the other left for Worcester at the same time.    The family that left for Worcester would be at their gate in less time then the family that left for Boston with less stress and less out-of-pocket expenses.

Cuba and Europe, let’s go for it.   Instead of waiting for JetBlue to make an announcement for additional  Florida destination, or San Juan, to compliment the existing service to Orlando and Fort Lauderdale, lets aggressively market the benefits of Worcester to Havana and Europe.

 

If we fail???

So what!!!

We would only be furthering the image of Worcester and help sell more tickets to our existing routes, by trying to get Havana or Europe.  Our point is that instead of sitting around waiting, let’s start improving our image now.   Who knows, maybe we would be successful, especially if we were to get Tiant and Congressman McGovern working with Massport and JetBlue to secure a Cuba route out of Worcester.

 

 

 

 

 

3 Comments

  1. Tim DeSantis's Gravatar Tim DeSantis
    August 23, 2016    

    It’s fantastic to have JeBlue in Worcester, however disappointing that after three successful years they haven’t expanded service one tiny bit. With Cat III landing equipment under construction and their third anniversary fast approaching, I’m optimistic that they finally will. I’ve only used this service once despite my high interest and support of using ORH whenever possible. When my wife and I went to Jamaica recently, we weren’t able to get a flight despite claims of great connections to the Caribbean. It just isn’t possible to connect to many places with one meager flight per day to MCO and FLL.

    What I’d personally LOVE to see is service from ORH to JFK. From there you can fly direct to nearly every city in the world and it takes half the time to get to JFK from ORH than it does from BOS. With 3 or 4 daily flights to JFK, you could fly almost anywhere from Worcester and there are great bargains out of JFK that are just out of reach if the only way to get to JFK is via Boston or Providence.

    We’ve waited a long time for good things to happen up at the airport. With MassPort now owning and operating the airport, a Cat III landing system going in and a great airline like JetBlue having success there, perhaps all of the pieces will finally come together. Will there be a new announcement soon? Here’s hoping anyway!

  2. Pam Dell's Gravatar Pam Dell
    August 24, 2016    

    I heard that JetBlue may start flights from Worcester to Cleveland, Ohio. Is that true. I fly to Cleveland often

  3. Pam Dell's Gravatar Pam Dell
    August 24, 2016    

    Will JetBlue start flights to Myrtle Beach? Many people in the area have condos in that area. Many people in this area play golf and would like an easy way to get to Myrtle Beach.

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